In a challenging rental market, property managers and landlords can’t afford a poor showing. Traditionally, Staging has been limited to the real estate and vacation rental market.  But today, more landlords are dressing up rental properties with basic furnishings to help convey that homey feel to potential tenants.

prep40Just as in staging for sale, creating that warm and inviting place to call home will give you an edge over your competition! Highlighting positive features of the rental property will go along way in helping you attract a tenant, getting you the best lease possible and renting the unit faster. It’s not rocket science; it’s marketing just like almost everything else!

Staging your rental property is well worth spending a little money upfront to fill it quickly. Why?

1. You set the precedent when you rent your property out.

2. You show renters you care about keeping your rental homes immaculate! The bonus… you’ll find that when you market a “staged” rental property, you’ll increase your pool of great potential renters and you’ll rent it much faster.

Psychology Behind Staging a Rental Property

  • Shows the renter how to use the space especially with an unusual floor plan
  • Proper sized furniture makes the rooms look larger even in units with small square footage
  • The addition of modern furnishings or a up to date paint colour can give a new lease on life to older units
  • Creates an atmosphere your tenant is drawn too and appeal to their emotions
  • Makes your unit stand out from other rental properties

If you can stage a rental for less than the cost of one month’s rent AND get a great tenant in there quickly – it certainly does start to make sense to stage your rentals. Remember, renters are looking for a home to live in, not an empty box.  The more you can convey a sense of home and show  how nice the unit looks furnished, the faster you may be able to rent your property.

In the process of home staging, much of the planning and preparations of homeowners and home staging professionals revolve around factors that are within control, such as décor, themes, space maximization, color combinations, and other essentials. Functional and space-saving home accessories can be selected, lighting fixtures can be upgraded, floors and rugs can be cleaned, and window treatments can be updated for natural lighting and air.

There are factors and circumstances,however that are not within our control, no matter how much we would like everything to be carefully planned and all details to fall into place. Weather conditions, for instance, are variables that we just have to deal with and adjust to. Depending on where you live, climate and weather conditions may be mild and temperate throughout the year, or it may be more volatile and subject to sudden changes at a moment’s notice. prep39

How you stage your home should be as resistant to weather conditions as possible, in order to maximize resources and to retain the look and ambience that you are going for, no matter what climate conditions may be. Temperatures may be higher or lower, and it may be a day of sunshine, or rain, perhaps even strong winds or thunderstorms, but if planned carefully, your home staging efforts would still hold up and make an impact if properly planned and managed.

Some ideas:

 

  • Weatherproof doors and weather-resistant windows go a long way. You would want to update to doors and windows that can withstand precipitation and winds. In fact, if you live in an area with frequent storms and windy conditions, this should be a staple from day one anyway. Potential home buyers will appreciate weatherproof doors and windows, and this can add value to your overall property.

 

  • Waterproof outdoor and indoor rugs, sturdy carpets and metal furniture last all year. Area rugs and doormats should be designed to withstand precipitation and mud; there are plenty of waterproof rugs and mats you can buy at local home improvement stores. For your deck or patio, meanwhile, you would want to set up metal tables and chairs, or waterproof outdoor furniture that would still look good regardless of the weather.

 

  • Check the air conditioning and heating system. Your home’s climate control, air conditioning or heating system should be working properly and efficiently. On the day of house showings or open house, set the temperature to be as comfortable as possible, depending on the outdoor climate conditions. Consider energy efficient options for home cooling and heating also.

 

  • Plan ahead for weather changes. During months of higher precipitation rates, it is not a good idea to leave windows open; this is alright during the summer, but if you are away from the home and it starts to rain, water will get in the house and potentially damage your staging efforts. Also, check for any tree branches, foliage, or shrubs that can be hazards during severe weather. Another thing to check is any clutter or outdoor installations that can be carried away by strong winds and damage property or injure people.

One of the main goals of professional home staging is to make the home fit the potential buyer’s idea of their new home as well as accommodating their lifestyle or family needs. So along with cleaning every inch of the house, updating furniture and fixtures, repairing any things around the house that are suffering from wear and tear, or sprucing up the whole house with a fresh coat of paint, homeowners should also stage their home as a property that is worth investing both financial resources and emotional attachment into.

No matter how large or small your home is, you will find empty spaces or corners that can potentially be maximized in the home staging process to create a look, complement a theme, or simply give potential home buyers an idea of what to do with that exact same area or room if they do decide to purchase the house. Neglected corners, rooms and areas in the house stand out as a waste of potentially valuable storage, entertaining, or simply a decorative addition to the property. During showings, an empty room in the midst of a completely staged and decorated home may give buyers a negative impression of that space, ie: it’s too small.

Having said this though we want to remember that it is unadvisable to crowd every nook and cranny of your home with bookshelves, chairs, tables, plants, and other accessories or décor pieces just for the sake of showcasing space; if anything, this will distract from the home staging advances made in the rest of the house. But carefully selected and strategically positioned updates to your unused corners and spaces can prove to be memorable and endearing home staging successes.

 

Here are some suggestions: 

Find use for that area under the stairs. That space under the stairs can be used as additional storage space, a small reading room, or to house a cupboard or cabinet. This space under the stairs should especially be utilized or maximized if it is very visible to people as they walk in through the front door or down a hallway.

prep39Spare rooms should not be completely empty. You can use a few contemporary furniture pieces to make a room look like it is being used, and not just a neglected area of the house. It does not necessarily have to be a guest bedroom; you can design a simple home office, a meditation room, or a small library. You can utilize items and fixtures from other areas of the house in order to save on costs.

Wall corners make great storage additions. The wall corners can be used to add additional cabinets or cupboards for extra storage. At the end of a hallway, you can consider adding bookshelves and then perhaps a small coffee table and chair to create a reading nook. Even a pleasant-looking house plant or sculpture can make the space look less lonely.