In many metropolitan areas, suburban subdivisions and developments attract much of the attention of home buyers, due to the respite they provide from the often crowded urban spaces. As more people moved to the suburbs, however, problems often became transient as well, with traffic congestion worsening and work commutes becoming a necessary evil for those who needed to get to their places of work in the city center.

Recently, with cities improving their livability and increasing opportunities for arts, entertainment, and other amenities, more and prep53more people are choosing to move back to the city. Recent economic realities have also made it impractical for home buyers to still buy the oversized McMansion in the suburbs which used to be the ideal. Rather, professionals, young couples, even growing families and retirees are seeing the advantages of living closer to their workplaces, as well as options for shopping, entertainment, sporting events, and other modern conveniences.

Generally, urban residential spaces, such as townhouses, apartments, condo units, or lofts tend to be more expensive than their counterparts in the suburbs. However, urban home buyers have shown more flexibility to paying more in order to cut the stress and time consuming complications of extended work commutes. After all, if a professional is able to cut fuel costs by simply walking to work or hopping on the train or bus for a quick commute, then the investment pays off after a while.

prep54If you are selling an urban home, then your home staging efforts should also be designed to appeal to the sensibilities and preferences of potential urban residents. In particular, urban home buyers are more likely to choose contemporary home designs and fixtures. The minimalist, functional and value-oriented nature of modern furniture design is much more suited to the limited spaces in urban lofts or condo units, so projecting a downsized, simplified living space would more attractive to your potential home buyers.

Showing a home that is a viable respite and place of refuge from the hustle and bustle of the city would increase your property’s marketability. While a potential buyer may be looking for a residence that is close to all that the city offers, the buyer would also want to minimize the often hectic realities of living in the city. Touches of comfort and relaxation such as a spa-inspired bathroom ambiance (complete with luxurious hand towels, modern showerheads, and fresh flowers), a comfortable reading corner, or an updated modern kitchen with a great view increase the value of the urban space.

Are you trying to sell a house that is smaller in size, or a home that is not as expensive or as high-value as other properties in the market? Some people have the misconception that if the house they are trying to sell is small and inexpensive, it does not need to be professionally staged. Perhaps this is because a small house has a very specific target clientele, or because the homeowners do not believe that their house can look or project much better than it currently does even with home staging.

Home staging, however, has much to offer the seller as far as presentation and marketability, and even a seemingly unattractive and limited property can be transformed into a cozy, comfortable, and liveable home with the right home staging techniques. After all, the goal of home staging is to work with the present space and make it as attractive as possible to possible buyers, and this has very little to do with the size of the home. Staging can be a successful venture whether your home is a spacious mansion or a smaller one-bedroom bungalow.

Keep in mind that staging does not aim to transform your house into something it is obviously not; instead, staging endeavours to prep50highlight your home’s strengths and emphasize possibilities in space utilization and decorating ideas, while minimizing potential turn-offs or areas of concern.

If you could sell your home for a little more than what you were expecting it to go for in the market, wouldn’t you do it? Effective home staging can add to the overall value of your property and allow your realtor to negotiate or ask for a better price for your home. Of course, if it looks very presentable, contemporary, and ready for moving in, which it will look like once staging efforts have been put in place, potential buyers would be more than likely to be ready to pay for its perceived cost.

One of the strongest arguments in favour of professional staging is how it helps to quickly get the property sold. The longer your house sits in the sellers’ market, the more it loses its value. A staged house immediately attracts the attention of home buyers because it stands out from other properties in the area that have not been staged. On the other hand, if staging is already the trend in your location, then you absolutely cannot afford to have any professional staging updates done to your home. Even if it is smaller in size and price tag, it will shine through and become a hot property with the right staging strategies.



It is likely that you have heard some common misconceptions or myths regarding professional home staging, whether from relatives, acquaintances or even realtors who think it’s not a necessary part of the home selling process.  If you think about it, staging has been around for decades. We just never had a name for it. Anytime we sell anything we make sure it’s in the best possible condition.

The home staging myths listed below, should be looked at closely and analyzed for what they are really saying. You stand to benefit much from home staging, and myths or misconceptions should not hold you back from achieving home selling success using this technique.

  • Home staging is too expensive. On the contrary, the average cost of home staging is about 1% of the value of your property. Home staging does not have to cost you an arm and a leg; any home staging specialist will tell you that staging is more about achieving a look rather than purchasing it.
  • You should try selling the house first, without staging. This is an experiment that often causes damage to your listing that is very difficult to undo. If you list the house in not-so-ideal condition, it will be remembered as that property, even if you go ahead and have it staged later. First impressions really last, so your home should be in its best condition prior to the first listing in the market.
  • Staging is just a recent fad. Some people will tell you that professional home staging is just the latest home selling ploy and it will eventually fade away. Staging is not just a principle in home selling; any items being sold are kept in optimum condition, with their best features emphasized and shown off.
  • Home staging is just the same as decorating. There are similarities in principles and techniques, but staging and decorating are fundamentally different from each other in their primary purpose: decorating a home is for the benefit of the homeowner, while staging is intended for the potential buyer. In decorating a house, the homeowner may want to show his or her own styles, preferences, and interests. But in home staging, the focus is on showing off the space and the nature of the property itself.