When you read about home staging, or talk to different home staging professionals or firms, you will often hear the term “adding value to your home”. Interior designers and home stagers often emphasize the importance of value-added improvements and enhancements to your home or property in order to achieve selling success.


So what exactly does “adding value to your home” mean? Does this pertain to decorating your home in a way that appeals to the most number of potential home buyers? Partly, although in reality, decorating your home is very different from home staging. Decorating your house means showing your own personality and preferences in choosing paint colors, window treatments, furniture items, and other fixtures; home staging, meanwhile, keeps the property as depersonalized as possible because the primary focus is for the potential buyers to imagine themselves in your property.


Value-added enhancements to your home are those additions or ideas that make it just a little more inviting, a tad more appealing,prep67 and a whole lot more enticing to clients that come by and tour your home for sale. They make it much easier for people to envision themselves living in your home and having lots of good memories of their own. Value-added home staging convinces clients who are on the fence about your property to go for it and make an offer.


What are some ideas that add value to your property?


  • Ready-to-use storage spaces. Your cabinets, shelves, cupboards, and other storage areas around the home should look like they are ready for the buyer to just move in and put all their stuff in. This is achieved by lessening the contents of your storage spaces; cabinets should only be about half full, so pack away things you are not going to need for the remainder of your stay.
  • A functional, efficient, comfortable kitchen. Homeowners like to know that their food preparation area will be working and in optimum condition. If you stage a kitchen with ample floor space, storage areas, and great lighting, you will make your property much more marketable and edge out the competition.
  • Clean, refreshing and inviting bathrooms. For a lot of home buyers, bathrooms are deal breakers. They may be impressed with modern area rugs or coordinated furniture arrangements, but ultimately they look at the bathrooms as the real barometer of how well-kept and maintained a home really is. Make sure faucets, sinks, showerheads, and toilets are working properly and are updated for maximum visual appeal.

In order to have a more effective home staging strategy, it is important to have a good idea of who majority of your potential home buyers will be. Much of your home’s audience will be connected to your property’s general location or proximity to job opportunities, centers of commerce or business, and other factors. Gearing your home staging plans towards appealing to your target market can greatly increase your chances of achieving selling success within the least amount of time.

Today’s home buyers are grouped into three main kinds of generational buyers – the Baby Boomers, Generation X, and Generation Y. Baby Boomers refer to people born around the end of World War II up to the early 1960’s. The older Baby Boomers are mostly already retired or planning to retire shortly, so their home buying preferences will reflect this. The younger Baby Boomers, meanwhile, may still have children in college, and for the most part they are still actively employed or in business.

How do you market your home to Baby Boomers?

  • Baby Boomers value sturdy and high-quality construction. When you have Baby Boomers as potential home buyers, they will be very facetious about construction quality and craftsmanship. They will tend to inspect the soundness of the roofing, HVAC, septic systems, and other areas that, to them, are more important than any cosmetic upgrades or facelifts on the home.
  • Baby Boomers don’t usually need too much space. This is especially true for the older Baby Boomers,prep66 who are more likely to already be downsizing from a larger home to a smaller one because their children have moved away from home. While it is important to still showcase how much potential space your home has, emphasize those little things that make your property as homey and cozy as possible.
  • Baby Boomers are usually averse to overwhelming décor. This generation is more willing to put in the work needed to decorate the home to their own taste, so when they look at your property, they will likely be imagining already how to remodel, repaint, or redecorate to their liking. So when you stage your property, keep the area as neutral and depersonalized as possible, and allow them to see themselves easily in your property.
  • Baby Boomers respond to nostalgia. Find some items of art, music, film, books, and other elements from the past decades that would remind them of their younger years. This is a sure fire way to make your home memorable to them.

It is not a far-fetched idea to surmise that even before your potential home buyers have seen your property for sale, they have already seen several other houses in your neighborhood or elsewhere. They will most likely also be checking out other houses after they have been to yours. With so many choices available to home shoppers, it is very crucial for your home staging plans to be geared towards a dramatic, memorable visual impact.

The visual effect of a staged home actually goes beyond just appealing to the eyes. The goal of any home staging professional is to create an ambiance that evokes emotions, appeals to memories, or makes the potential buyer feel comfortable and right at home in a property that he or she is seeing for the first time. Dramatic impact is also important so that your property for sale will be memorable to the clients, making sure that they will remember your house long after they have seen other properties.

Start with the entrance

Your home should capture the attention and the imagination of the prospective buyers as they enter prep65your property. Curb appeal is achieved through strategic landscaping, cleaning sidewalks and windows, and clearing driveways and walkways to your house.

Bright entrances and doorways appear inviting and non-threatening to people. A fresh bouquet of flowers, or even strategically-planted flowers and plants by the doorways are some of the first and last things that guests see when they tour your home; the more visually dramatic they are, the more likely they will leave an impact on clients’ imaginations.

Create nostalgia

A lot of home buyers are not aware of it on the conscious level, but there are subliminal or memory triggers that make certain home designs, décor, and accessories more appealing to them because of past associations with great memories, family moments, or even the place where they grew up in. People’s idea of “home” is almost always shaped in some form by their memories of home growing up, wherever that may be.

It is, of course, difficult to achieve this for each and every client you will welcome to your home, but you can make general updates based on the target market that you and your professional home stager have discussed. For instance, if your home is geared more towards baby boomers or retirees who are flocking to your city and buying properties, simple additions such as music, sports, or film memorabilia from past decades can instantly make your buyer feel a connection to the home. Vintage or retro designs and furniture also evoke this nostalgic appeal.