Marketing Your Home To Baby Boomers

In order to have a more effective home staging strategy, it is important to have a good idea of who majority of your potential home buyers will be. Much of your home’s audience will be connected to your property’s general location or proximity to job opportunities, centers of commerce or business, and other factors. Gearing your home staging plans towards appealing to your target market can greatly increase your chances of achieving selling success within the least amount of time.

Today’s home buyers are grouped into three main kinds of generational buyers – the Baby Boomers, Generation X, and Generation Y. Baby Boomers refer to people born around the end of World War II up to the early 1960’s. The older Baby Boomers are mostly already retired or planning to retire shortly, so their home buying preferences will reflect this. The younger Baby Boomers, meanwhile, may still have children in college, and for the most part they are still actively employed or in business.

How do you market your home to Baby Boomers?

  • Baby Boomers value sturdy and high-quality construction. When you have Baby Boomers as potential home buyers, they will be very facetious about construction quality and craftsmanship. They will tend to inspect the soundness of the roofing, HVAC, septic systems, and other areas that, to them, are more important than any cosmetic upgrades or facelifts on the home.
  • Baby Boomers don’t usually need too much space. This is especially true for the older Baby Boomers,prep66 who are more likely to already be downsizing from a larger home to a smaller one because their children have moved away from home. While it is important to still showcase how much potential space your home has, emphasize those little things that make your property as homey and cozy as possible.
  • Baby Boomers are usually averse to overwhelming décor. This generation is more willing to put in the work needed to decorate the home to their own taste, so when they look at your property, they will likely be imagining already how to remodel, repaint, or redecorate to their liking. So when you stage your property, keep the area as neutral and depersonalized as possible, and allow them to see themselves easily in your property.
  • Baby Boomers respond to nostalgia. Find some items of art, music, film, books, and other elements from the past decades that would remind them of their younger years. This is a sure fire way to make your home memorable to them.
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