Kimberely Seldon & The Business of Design

At the recent RESA convention (Real Estate Staging Convention) in Las Vegas, Nevada, I along with over 300 other stagers and decorators had the privilege of listening to one of our amazing Canadian designers, Kimberley Seldon.  Kimberley is an interior design superstar, editor, keynote speaker and broadcast personality. She’s hosted three of her own TV series including HGTV’s “Design for Living with Kimberley Seldon”.  She’s also a regular on City TV’s Cityline. She’s Design Editor of Canada’s number one magazine, Chatelaine and Editor in Chief of Dabble Magazine as well as author of three books:  “Business of Design Part 1 and 2” and “500 Ideas for Small Spaces

Her topic at our convention was “When Stagers Take on Decorating Projects:  Pitfalls and Profits“.. and WOW did she give some valuable insights on what was necessary if Home Stagers wanted to be successful with any decorating projects they take on.   Reinforcing that systems and procedures, not only protect you the designer but the client as well which in the long run will mak the running of your business all that more profitable!  She used a great analogy that can be used in any business with regards to conveying your value to clients… you dont want to be known as low cost and low service business… As in Home Staging first impressions are everything… it will be hard to go back on that!

If you haven’t had the opportunity to check out any of Kimberley’s work … she can be found online here..     It was awesome to hear her speak and even better to meet her in person.. Her insights will change how we do business.. that’s for sure!

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