Staging is truly marketing and it’s a very critical piece of the entire marketing puzzle. Sellers today need to really ask themselves if the Agent they have chosen actually is doing all the things they can to market the house for them. Besides all the regular stuff that every other Agent does, are they offering Staging Consultations? Not a de-clutter plan, or 5 easy steps to stage your home that can easily be found on the internet but a customized STAGING MARKETING plan that is built for YOUR HOUSE? Anyone can de-clutter but again, that is not staging.
Think of the builder’s models you’ve seen. Why have they consistently sold for a higher price than a vacant spec home? It’s all about projecting a lifestyle. This means that sellers have to create a vision for buyers, so they’re excited about a home. It creates an urgency to buy.
Below are 4 reasons why Top Selling Realtors recommend Home Staging services to their clients…
1. Home staging makes it easier for them to market and sell your property because your MLS photos will be 100% more enticing, and once visiting a property, home buyers are more likely to make an offer on a home that shows well.
2. With 90% of Canadian home buyers searching online, that’s why it is critically important Home Sellers have the strongest marketing photos possible. Many home buyers pass up properties based solely on the photos they see online. Home sellers will attract more leads with a great looking property that has amazing photos.
3. Home stagers can address problems head on, taking over the responsibility of discussing sensitive subjects like odor and unattractive decor with home sellers Home stagers explain to clients that they are not there to judge their design choices or cleanliness; they just want to position their home to appeal to the greatest number of potential buyers
4. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool! Home staging services can range anywhere from a few hundred dollars for a consultation up to several thousand dollars to fully furnish a large or very high-end home. In every case, the cost to the home seller will be significantly less than the next step, hearing those dreaded words… price reduction.